WHY THE SIGNIFICANCE OF THE TWO LATEST ICLOUD+ TIERS SHOULDN’T BE OVERLOOKED

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Amidst all the buzz about the new iPhone 15 and Apple Watch Series 9, there’s an under-the-radar star from the Wonderlust event that deserves our attention: iCloud+. It has just introduced two new storage tiers, offering 6TB and 12TB of storage.

You might be wondering, who needs such massive storage? Well, the answer is most people. I’m personally using the previous highest tier of 2TB, which costs Rs 749 per month, and I’ve already filled up 70% of that space. Deleting files to make room isn’t an option when you have family vacation memories, work-related content, and important documents all securely backed up on iCloud.

The excitement around these new tiers was palpable when Apple’s senior vice president of marketing, Greg Joswiak, announced them at the Steve Jobs Theater in Apple Park, Cupertino. Even YouTuber MKBHD couldn’t contain his enthusiasm, tweeting: “I’m not exaggerating when I say that the new iCloud storage plans received the loudest applause at the theatre today.”

The truth is, that iPhones and iPads have their limits in terms of storage capacity, even with the 1TB variant. That’s why iCloud backup is essential. Upgrading to iCloud+ not only gives you more storage but also enhances your privacy with features like Private Relay, a VPN-like service that shields your online activity from prying eyes, and Hide My Email, which generates disposable email addresses for signing up for various services. You can even personalize your iCloud email domain and store end-to-end encrypted security footage.

With these two new tiers, the iCloud+ package now includes options for 50 GB at Rs 75 per month, 200 GB at Rs 219, 2 TB at Rs 749, 6 TB at Rs 2,999, and 12 TB at Rs 5,900. The only lingering question is, what about a 4TB tier?

Apple’s iCloud segment is a crucial part of the company’s services business, which encompasses the App Store, Apple Pay, Apple Card (not available in India), entertainment services, and iCloud. While Apple continues to sell more iPhones every year in most markets, the spotlight is increasingly on services. Having ample iCloud storage caters to those who prefer not to invest in iPhones with extensive internal storage.

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