4 min read

"Gubbins - Unleash the Power of Words, Game Like Never Before!"

In the ever-evolving landscape of word games, Gubbins emerges as a captivating contender, promising to captivate word enthusiasts and casual gamers alike. A mere couple of years after the global sensation Wordle took the world by storm, Gubbins, developed by Melbourne’s Studio Folly, is making waves with its innovative approach to linguistic fun. Join us as we delve into the whimsical world of Gubbins, where animated graphics, quirky characters, and strategic wordplay collide to redefine the word game experience.

The Gameplay:
Gubbins distinguishes itself with a simple yet engaging premise – create words on the game board using a collection of single letters or letter chunks that accumulate at the bottom of the screen. As you construct words, beware of the mischievous Gubbins that may appear to disrupt your linguistic endeavors. The longer the word, the more points you earn, but not all Gubbins are created equal; some aid your quest, while others can abruptly end the game if played incorrectly.

The Mechanics:
At the core of Gubbins lies a solid base word provided to players, accompanied by letter cards that may contain single letters or letter combinations. Strategically drag these cards onto the board to form words, either horizontally or vertically. Each card played unveils the letter cards beneath, adding an element of surprise and strategy to the game. With 25 unique Gubbins to discover, collect, and master, players are presented with a diverse array of gameplay functions, keeping the experience fresh and exciting.

Gubbins App
Gubbins App

Hank Green’s Involvement:
Notably, Gubbins has garnered attention from word game aficionado and author-vlogger Hank Green. Intrigued by gameplay footage shared on TikTok, Green approached the Studio Folly team expressing his desire to play the game. After immersing himself in a pre-release version, Green proposed a unique partnership – he would purchase 10 percent of the game’s revenue and donate it to charity.

Darcy Smith, the lead game designer, shared the unconventional arrangement on Reddit, stating, “All of the lovely things folks say about Hank Green are undoubtedly true because here are the terms we ended up landing on. He gives us some cash up front and agrees to post about Gubbins, sharing it with his community and the world. In return, we dedicate 10 percent of the game’s money to a charity. Wild.” This collaboration not only highlights Green’s passion for word games but also adds a philanthropic element to the Gubbins journey.

Gubbins App
Gubbins App

The Studio Folly Journey:
Studio Folly, helmed by Darcy Smith and Jessica Shipard, has a unique origin story. Smith, reflecting on the challenges of 2020, shared, “Back in 2020, I had wrapped at a studio in Melbourne called League of Geeks (LoG), known for Armello, and Jess had finished working for some crummy design agency that she was, in my eyes, obviously too good for.” The duo found themselves navigating a world in flux, with the pandemic reshaping the gaming industry.

Intriguingly, Smith observed a stagnant landscape in word games, with classics like Scrabble and Words With Friends dominating the scene. The development of Gubbins began as a response to this perceived gap in the market. “Word games in 2020 hadn’t moved in ages, everyone was still playing Scrabble, Words With Friends, and crosswords. Maybe some Alphabear or Spelltower? These games were all relatively old but still had an audience. People froth on word games but the dev world had largely cast it away like it’s some 90s relic,” remarked Smith.

Flash forward to 2021, and Gubbins found itself in the midst of a burgeoning renaissance in word gaming. The unexpected success of Wordle in 2022 validated Studio Folly’s intuition, proving that there was indeed a hunger for fresh, innovative word games.

Gubbins emerges as a breath of fresh air in the world of word games, combining animated graphics, strategic gameplay, and a touch of unpredictability through its mischievous Gubbins characters. With Hank Green’s endorsement adding a philanthropic twist, the game transcends traditional boundaries, creating a unique gaming experience that resonates with word enthusiasts globally.

Embark on a linguistic adventure with Gubbins, where words come to life, and every play is a step toward unraveling the delightful mysteries of language. Play, strategize, and discover the joy of Gubbins – the game that’s not just about words but a journey through the whimsical realm of linguistic play.

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