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On the evening prior to Halloween, the Great Pumpkin made an appearance, rising from the pumpkin patch. Its destination was Apple Park’s intricate maze, where it sought to surprise Apple CEO Tim Cook and his associates. With a touch of humor, the 62-year-old CEO greeted the Great Pumpkin with a ‘boo,’ resulting in a playful transformation into a cup of pumpkin-spiced latte. What followed was Apple’s ‘Scary Fast’ event, unveiling the latest MacBook Pros and a brand-new iMac. Notably, the new MacBook Pro promises a substantial upgrade for users who have yet to transition from Intel-based Macs.

M3 Chip

Apple’s venture into producing its M-series processors since 2020 has yielded impressive results. Following the M1 and M2, the company has now introduced three tiers of its new chip simultaneously: the M3, M3 Pro, and M3 Max. Although the Ultra variant is yet to be announced, expectations are high for its forthcoming revelation.

What sets the new silicon apart is its adoption of a 3-nanometer process technology, as opposed to the previous 5-nanometer process, enabling a higher transistor density in a smaller space, leading to improved speed and power efficiency.

One key feature of the new Apple silicon is dynamic caching, allowing the processor to dynamically allocate memory for each task, optimizing resource utilization. According to Johny Srouji, Apple’s Senior Vice-President of Hardware Technologies, these chips, built on 3-nanometer technology, a next-gen GPU architecture, a higher-performing CPU, a faster Neural Engine, and support for more unified memory, represent the most advanced chips for personal computers.

Other notable features include ray tracing and mesh shading, enhancing graphics-intensive applications. Ray tracing provides accurate lighting elements, such as reflections and shadows, while hardware-accelerated mesh shading ensures smoother performance for visually intensive scenes.

Each version of the next-gen chipsets offers unique advantages. The M3 boasts an 8-core CPU, with four performance cores and four efficiency cores, offering up to 35% faster CPU performance than the M1, and support for up to 24GB of unified memory. The M3 Pro features a 12-core CPU design with six performance and six efficiency cores, offering up to 30% faster single-threaded performance than the M1 Pro. As for the most powerful option, the M3 Max, it houses a 16-core CPU with 12 performance cores and four efficiency cores, delivering a staggering 80% performance boost compared to the M1 Max.

Moreover, the M3 Max is equipped with two ProRes engines, ensuring swift and fluid video post-production even for high-resolution content when using software like Da Vinci Resolve, Adobe Premiere Pro, or Final Cut Pro.


Apple has not only updated the MacBook Pro’s design but also enhanced its internals. The new models offer improved battery life, with displays that are 20% brighter. Depending on the configuration, they promise up to 22 hours of battery life.

The chipset is the highlight, with the 14-inch MacBook Pro offering a choice between the M3 chip and higher-tier options. When equipped with the M3, it outperforms the 13-inch MacBook Pro with M1 by up to 60%, thanks to its advanced thermal system. Notably, the M3 model includes two USB-C Thunderbolt 4 ports, and for an additional port, users can opt for the 14-inch or 16-inch models with M3 Pro or M3 Max chips.

The M3 Pro and M3 Max-powered MacBooks are available in a sleek space black finish, exuding a ‘pro’ aesthetic while effectively minimizing fingerprint smudges. The 14-inch MacBook Pro with M3 is also available in silver and space grey.


The new MacBook Pros signal the end of the Touch Bar era, the OLED strip introduced on October 27, 2016, and discontinued on October 30, 2023. Originally designed to replace physical key functions, it remained exclusive to the MacBook Pro, but with evolving demands, Apple chose to phase it out with the MacBook Pro’s redesign.

Apple couldn’t resist refreshing its iMac lineup, introducing a vibrant, colorful series that maintains its classic external appearance. The new 24-inch iMac boasts a 4.5K Retina display, a 1080p FaceTime camera, a six-speaker sound system, and premium microphones. The base model offers two Thunderbolt ports, while high-end versions include two Thunderbolt ports and two additional USB 3 ports, plus Gigabit Ethernet support.

The significant upgrade for the all-in-one comes in the form of the M3 chip. With an eight-core CPU, up to a 10-core GPU, support for up to 24GB of RAM, and 2TB of storage, the M3 chip enhances performance in applications like Safari and Microsoft Excel, with improvements of up to 30%. It enables handling up to 12 streams of 4K video and speeds up Adobe Photoshop photo processing by up to two times. Additionally, it now supports Wi-Fi 6E, and each iMac comes with color-matched peripherals.

Apple’s commitment to environmental sustainability is evident in the new iMac with M3, constructed from 100% recycled aluminum in the stand, recycled rare earth magnets, recycled tin soldering in multiple printed circuit boards, and 100% recycled gold in the plating of multiple printed circuit boards—a first for iMac. Furthermore, the iMac is free from harmful substances and features packaging made from recycled wood fiber or responsibly managed forests.



Experience Enhanced Performance with MacBook Pro and M3 Chips:

  • MacBook Pro with M3 offers exceptional rendering performance in Final Cut Pro, delivering a staggering 7.4x faster speed than the 13-inch MacBook Pro with Core i7 and up to 60% faster performance than the 13-inch MacBook Pro with M1.
  • Explore the power of MacBook Pro with M3 Pro as it provides a significant boost in filter and function performance within Adobe Photoshop, outpacing the fastest Intel-based MacBook Pro by up to 3x and surpassing the 16-inch MacBook Pro with M1 Pro by up to 40%.
  • For dynamic systems simulation in MathWorks MATLAB, the MacBook Pro with M3 Max stands out with up to 5.5x faster performance than the fastest Intel-based MacBook Pro and up to 2x faster performance than the 16-inch MacBook Pro with M1 Max.

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